CURRENT STYLE SYSTEM
SOCIAL & DOCUMENT STYLE GUIDE
A working reference for creating consistent social media content, presentations, proposals, one-sheets, and internal company documents for Always Talent Agency.
LOGO SYSTEM
Use the horizontal mark by default. Choose black artwork on light backgrounds and white artwork on dark backgrounds. Never stretch, outline, recolor, rotate, or rebuild the mark.
![](data:image/svg+xml,<svg display="block" id="3932657608" role="presentation" viewBox="0 0 524 24" xmlns="http://www.w3.org/2000/svg"><g fill="transparent" height="23.728000000047498px" id="fYxQF9dsc" transform="translate(0 0)" width="523.9990016517639px"><g fill="transparent" height="23.728000000047498px" id="RibD4SJev" width="523.9990016517639px"><g fill="transparent" height="23.728000000047498px" id="VW3mXLauc" width="509.73898852539065px"><path d="M 11.253 0 L 19.344 0 L 30.614 22.988 L 23.262 22.988 L 21.191 18.493 L 9.135 18.493 L 7.064 22.988 L 0 22.988 Z M 18.959 13.694 L 15.17 5.475 L 11.365 13.694 L 18.958 13.694 Z" fill="rgb(18, 18, 18)" height="22.988px" id="Qtve4TFgK" transform="translate(0 0.369)" width="30.614px"/><path d="M 6.807 0 L 6.807 17.643 L 21.688 17.643 L 21.688 22.989 L 0 22.989 L 0 0 Z" fill="rgb(18, 18, 18)" height="22.989px" id="KtoIVQUKE" transform="translate(32.271 0.369)" width="21.688000000000002px"/><path d="M 7.08 0 L 11.431 16.182 L 15.604 0 L 22.41 0 L 26.584 16.182 L 30.951 0 L 37.774 0 L 30.711 22.988 L 22.781 22.988 L 18.816 8.7 L 14.851 22.988 L 7.081 22.988 L 0 0 Z" fill="rgb(18, 18, 18)" height="22.988px" id="Z6p7fCiAU" transform="translate(51.939 0.369)" width="37.773999999999994px"/><path d="M 11.252 0 L 19.343 0 L 30.613 22.988 L 23.261 22.988 L 21.19 18.493 L 9.134 18.493 L 7.063 22.988 L 0 22.988 Z M 18.958 13.694 L 15.169 5.475 L 11.364 13.694 L 18.957 13.694 Z" fill="rgb(18, 18, 18)" height="22.988px" id="RUVMO5Ts2" transform="translate(86.01 0.369)" width="30.613px"/><path d="M 11.446 14.641 L 0 0 L 8.059 0 L 15.01 9.247 L 21.961 0 L 29.731 0 L 18.269 14.641 L 18.269 22.989 L 11.446 22.989 Z" fill="rgb(18, 18, 18)" height="22.989px" id="BC1Ub3cXT" transform="translate(110.622 0.369)" width="29.73100000000001px"/><path d="M 0 15.042 L 6.55 15.042 C 6.823 17.948 9.536 18.959 13.983 18.959 C 18.045 18.959 19.634 18.172 19.634 16.615 C 19.634 15.427 18.815 14.962 16.439 14.592 C 14.111 14.239 9.52 14.046 6.197 13.324 C 2.874 12.601 0.771 10.996 0.771 7.368 L 0.771 7.352 C 0.771 2.616 5.057 0 12.731 0 C 21.047 0 25.445 2.617 25.783 8.139 L 19.249 8.139 C 18.928 5.634 16.664 4.768 12.539 4.768 C 9.104 4.768 7.627 5.49 7.627 6.775 C 7.627 7.883 8.381 8.332 10.773 8.701 C 13.197 9.07 17.756 9.263 21.127 9.969 C 24.45 10.659 26.473 12.425 26.473 15.957 L 26.473 15.989 C 26.473 21.19 21.593 23.727 13.71 23.727 C 5.17 23.727 0.305 21.222 0 15.042 Z" fill="rgb(18, 18, 18)" height="23.727px" id="Ohb0nVWVr" transform="translate(138.799 0)" width="26.47300000000004px"/><path d="M 0.001 5.346 L 0.001 0 L 26.521 0 L 26.521 5.346 L 16.664 5.346 L 16.664 22.989 L 9.857 22.989 L 9.857 5.346 L 0 5.346 Z" fill="rgb(18, 18, 18)" height="22.989px" id="MkHAGfKx8" transform="translate(174.698 0.369)" width="26.520999999999987px"/><path d="M 11.252 0 L 19.343 0 L 30.613 22.988 L 23.261 22.988 L 21.19 18.493 L 9.134 18.493 L 7.063 22.988 L 0 22.988 Z M 18.958 13.694 L 15.169 5.475 L 11.364 13.694 L 18.957 13.694 Z" fill="rgb(18, 18, 18)" height="22.988px" id="sfwAD6Mbr" transform="translate(197.033 0.369)" width="30.613px"/><path d="M 6.807 0 L 6.807 17.643 L 21.688 17.643 L 21.688 22.989 L 0 22.989 L 0 0 Z" fill="rgb(18, 18, 18)" height="22.989px" id="xLxk06KaJ" transform="translate(229.303 0.369)" width="21.687999999999988px"/><path d="M 0.001 0 L 22.556 0 L 22.556 5.201 L 6.695 5.201 L 6.695 8.957 L 21.801 8.957 L 21.801 13.773 L 6.695 13.773 L 6.695 17.786 L 22.668 17.786 L 22.668 22.987 L 0 22.987 L 0 0 Z" fill="rgb(18, 18, 18)" height="22.987000000000002px" id="aqkeL8BAm" transform="translate(253.192 0.369)" width="22.668000000000006px"/><path d="M 7.53 0 L 18.799 14.448 L 18.799 0 L 25.172 0 L 25.172 22.988 L 18.237 22.988 L 6.357 7.769 L 6.357 22.988 L 0 22.988 L 0 0 L 7.529 0 Z" fill="rgb(18, 18, 18)" height="22.988px" id="Ki7X6moRh" transform="translate(278.383 0.369)" width="25.172000000000025px"/><path d="M 0.001 5.346 L 0.001 0 L 26.521 0 L 26.521 5.346 L 16.664 5.346 L 16.664 22.989 L 9.857 22.989 L 9.857 5.346 L 0 5.346 Z" fill="rgb(18, 18, 18)" height="22.989px" id="GlIBrWP8O" transform="translate(305.757 0.369)" width="26.521000000000015px"/><path d="M 11.253 0 L 19.344 0 L 30.613 22.988 L 23.261 22.988 L 21.19 18.493 L 9.134 18.493 L 7.063 22.988 L 0 22.988 Z M 18.958 13.694 L 15.17 5.475 L 11.365 13.694 Z" fill="rgb(18, 18, 18)" height="22.988px" id="RsTvEaoR7" transform="translate(341.145 0.369)" width="30.613px"/><path d="M 27.788 23.358 L 22.17 23.358 L 22.138 20.436 C 20.308 22.555 17.354 23.727 13.18 23.727 C 4.864 23.727 0 19.489 0 12.008 L 0 11.88 C 0 4.271 5.201 0 14.239 0 C 21.351 0 26.616 2.697 27.676 8.139 L 20.613 8.139 C 19.794 6.309 17.804 5.185 14.545 5.185 C 8.911 5.185 7.016 7.962 7.016 11.863 L 7.016 12.008 C 7.016 15.957 8.927 18.622 14.481 18.622 C 18.799 18.622 20.934 17.001 21.464 14.48 L 13.261 14.48 L 13.261 10.145 L 27.789 10.145 L 27.789 23.357 Z" fill="rgb(18, 18, 18)" height="23.727000000000004px" id="CMKlPlc6L" transform="translate(370.702 0)" width="27.789000000000044px"/><path d="M 0 0 L 22.555 0 L 22.555 5.201 L 6.694 5.201 L 6.694 8.957 L 21.8 8.957 L 21.8 13.773 L 6.694 13.773 L 6.694 17.786 L 22.667 17.786 L 22.667 22.987 L 0 22.987 Z" fill="rgb(18, 18, 18)" height="22.987000000000002px" id="jXiUFb5DZ" transform="translate(401.48 0.369)" width="22.66700000000003px"/><path d="M 7.53 0 L 18.799 14.448 L 18.799 0 L 25.172 0 L 25.172 22.988 L 18.237 22.988 L 6.357 7.769 L 6.357 22.988 L 0 22.988 L 0 0 L 7.529 0 Z" fill="rgb(18, 18, 18)" height="22.988px" id="FbiOTwmd_" transform="translate(426.67 0.369)" width="25.172000000000025px"/><path d="M 0 11.927 L 0 11.799 C 0 4.254 5.169 0 14.127 0 C 22.25 0 27.483 3.435 27.853 10.017 L 20.982 10.017 C 20.693 7.224 18.59 5.265 14.176 5.265 C 8.958 5.265 7.016 7.978 7.016 11.783 L 7.016 11.911 C 7.016 15.78 8.991 18.445 14.112 18.445 C 18.703 18.445 20.774 16.422 20.999 13.517 L 27.87 13.517 C 27.645 20.356 22.235 23.727 14.096 23.727 C 5.155 23.727 0.001 19.441 0.001 11.928 Z" fill="rgb(18, 18, 18)" height="23.727px" id="Kv1OHiI7X" transform="translate(454.27 0.001)" width="27.870000000000005px"/><path d="M 11.446 14.641 L 0 0 L 8.059 0 L 15.011 9.247 L 21.962 0 L 29.732 0 L 18.27 14.641 L 18.27 22.989 L 11.447 22.989 L 11.447 14.641 Z" fill="rgb(18, 18, 18)" height="22.989px" id="CaNAojqzE" transform="translate(480.007 0.369)" width="29.732000000000028px"/></g><g fill="transparent" height="4.601px" id="cb5emX21b" transform="translate(512.414 0.369)" width="11.585000186920183px"><path d="M 0 1.054 L 0 0 L 5.229 0 L 5.229 1.054 L 3.286 1.054 L 3.286 4.532 L 1.944 4.532 L 1.944 1.054 L 0.001 1.054 Z" fill="rgb(18, 18, 18)" height="4.532px" id="D3_NJsbH7" width="5.229000000000042px"/><path d="M 1.423 0 L 2.907 2.494 L 4.388 0 L 5.831 0 L 5.831 4.532 L 4.533 4.532 L 4.533 1.854 L 2.89 4.601 L 1.247 1.851 L 1.247 4.532 L 0 4.532 L 0 0 L 1.421 0 Z" fill="rgb(18, 18, 18)" height="4.601px" id="teoZmFSoC" transform="translate(5.754 0)" width="5.831000000000017px"/></g></g></g></svg>)
PRIMARY • LIGHT BACKGROUND
![](data:image/svg+xml,<svg display="block" id="3144202812" role="presentation" viewBox="0 0 524 23" xmlns="http://www.w3.org/2000/svg"><g fill="transparent" height="24px" id="AVtEOH1_e" transform="translate(0 0)" width="523.999001651764px"><g fill="transparent" height="24px" id="K4gvNMbXy" width="523.999001651764px"><g fill="transparent" height="24px" id="hSzRGONlD" width="509.7389885253906px"><path d="M 11.253 0 L 19.344 0 L 30.614 23.252 L 23.262 23.252 L 21.191 18.705 L 9.135 18.705 L 7.064 23.252 L 0 23.252 Z M 18.959 13.851 L 15.17 5.538 L 11.365 13.851 L 18.958 13.851 Z" fill="rgb(255, 255, 255)" height="23.251517194828704px" id="XtfOX74Bk" transform="translate(0 0.373)" width="30.614000000000033px"/><path d="M 6.807 0 L 6.807 17.845 L 21.688 17.845 L 21.688 23.253 L 0 23.253 L 0 0 Z" fill="rgb(255, 255, 255)" height="23.252528658078877px" id="zJhSm8YdJ" transform="translate(32.271 0.373)" width="21.688000000000102px"/><path d="M 7.08 0 L 11.431 16.367 L 15.604 0 L 22.41 0 L 26.584 16.367 L 30.951 0 L 37.774 0 L 30.711 23.252 L 22.781 23.252 L 18.816 8.8 L 14.851 23.252 L 7.081 23.252 L 0 0 Z" fill="rgb(255, 255, 255)" height="23.251517194828704px" id="RjRcGxtnL" transform="translate(51.939 0.373)" width="37.77399999999989px"/><path d="M 11.252 0 L 19.343 0 L 30.613 23.252 L 23.261 23.252 L 21.19 18.705 L 9.134 18.705 L 7.063 23.252 L 0 23.252 Z M 18.958 13.851 L 15.169 5.538 L 11.364 13.851 L 18.957 13.851 Z" fill="rgb(255, 255, 255)" height="23.251517194828704px" id="j871VyFrP" transform="translate(86.01 0.373)" width="30.613000000000056px"/><path d="M 11.446 14.809 L 0 0 L 8.059 0 L 15.01 9.353 L 21.961 0 L 29.731 0 L 18.269 14.809 L 18.269 23.253 L 11.446 23.253 Z" fill="rgb(255, 255, 255)" height="23.252528658078877px" id="LX3ciLD9_" transform="translate(110.622 0.373)" width="29.730999999999995px"/><path d="M 0 15.214 L 6.55 15.214 C 6.823 18.154 9.536 19.176 13.983 19.176 C 18.045 19.176 19.634 18.38 19.634 16.805 C 19.634 15.604 18.815 15.134 16.439 14.759 C 14.111 14.402 9.52 14.207 6.197 13.477 C 2.874 12.745 0.771 11.122 0.771 7.452 L 0.771 7.436 C 0.771 2.646 5.057 0 12.731 0 C 21.047 0 25.445 2.647 25.783 8.232 L 19.249 8.232 C 18.928 5.699 16.664 4.823 12.539 4.823 C 9.104 4.823 7.627 5.553 7.627 6.853 C 7.627 7.973 8.381 8.428 10.773 8.801 C 13.197 9.174 17.756 9.369 21.127 10.083 C 24.45 10.781 26.473 12.567 26.473 16.14 L 26.473 16.172 C 26.473 21.433 21.593 23.999 13.71 23.999 C 5.17 23.999 0.305 21.465 0 15.214 Z" fill="rgb(255, 255, 255)" height="23.99898853670179px" id="VvftdN7Oz" transform="translate(138.799 0)" width="26.472999999999956px"/><path d="M 0.001 5.407 L 0.001 0 L 26.521 0 L 26.521 5.407 L 16.664 5.407 L 16.664 23.253 L 9.857 23.253 L 9.857 5.407 L 0 5.407 Z" fill="rgb(255, 255, 255)" height="23.252528658078877px" id="XLsjMH4ao" transform="translate(174.698 0.373)" width="26.520999999999958px"/><path d="M 11.252 0 L 19.343 0 L 30.613 23.252 L 23.261 23.252 L 21.19 18.705 L 9.134 18.705 L 7.063 23.252 L 0 23.252 Z M 18.958 13.851 L 15.169 5.538 L 11.364 13.851 L 18.957 13.851 Z" fill="rgb(255, 255, 255)" height="23.251517194828704px" id="pdq5JW_gl" transform="translate(197.033 0.373)" width="30.613000000000056px"/><path d="M 6.807 0 L 6.807 17.845 L 21.688 17.845 L 21.688 23.253 L 0 23.253 L 0 0 Z" fill="rgb(255, 255, 255)" height="23.252528658078877px" id="KWyL1mu2I" transform="translate(229.303 0.373)" width="21.688000000000102px"/><path d="M 0.001 0 L 22.556 0 L 22.556 5.261 L 6.695 5.261 L 6.695 9.06 L 21.801 9.06 L 21.801 13.931 L 6.695 13.931 L 6.695 17.99 L 22.668 17.99 L 22.668 23.251 L 0 23.251 L 0 0 Z" fill="rgb(255, 255, 255)" height="23.250505731578542px" id="Qx83uQdOW" transform="translate(253.192 0.373)" width="22.66800000000012px"/><path d="M 7.53 0 L 18.799 14.614 L 18.799 0 L 25.172 0 L 25.172 23.252 L 18.237 23.252 L 6.357 7.858 L 6.357 23.252 L 0 23.252 L 0 0 L 7.529 0 Z" fill="rgb(255, 255, 255)" height="23.251517194828704px" id="uRDpADcwx" transform="translate(278.383 0.373)" width="25.172000000000025px"/><path d="M 0.001 5.407 L 0.001 0 L 26.521 0 L 26.521 5.407 L 16.664 5.407 L 16.664 23.253 L 9.857 23.253 L 9.857 5.407 L 0 5.407 Z" fill="rgb(255, 255, 255)" height="23.252528658078877px" id="B8VcUVEe3" transform="translate(305.757 0.373)" width="26.520999999999958px"/><path d="M 11.253 0 L 19.344 0 L 30.613 23.252 L 23.261 23.252 L 21.19 18.705 L 9.134 18.705 L 7.063 23.252 L 0 23.252 Z M 18.958 13.851 L 15.17 5.538 L 11.365 13.851 Z" fill="rgb(255, 255, 255)" height="23.251517194828704px" id="djwx8ik3h" transform="translate(341.145 0.373)" width="30.613000000000056px"/><path d="M 27.788 23.626 L 22.17 23.626 L 22.138 20.67 C 20.308 22.814 17.354 23.999 13.18 23.999 C 4.864 23.999 0 19.712 0 12.146 L 0 12.016 C 0 4.32 5.201 0 14.239 0 C 21.351 0 26.616 2.728 27.676 8.232 L 20.613 8.232 C 19.794 6.381 17.804 5.244 14.545 5.244 C 8.911 5.244 7.016 8.053 7.016 11.999 L 7.016 12.146 C 7.016 16.14 8.927 18.835 14.481 18.835 C 18.799 18.835 20.934 17.196 21.464 14.646 L 13.261 14.646 L 13.261 10.261 L 27.789 10.261 L 27.789 23.625 Z" fill="rgb(255, 255, 255)" height="23.998988536701795px" id="KwG8ZSmCR" transform="translate(370.702 0)" width="27.788999999999987px"/><path d="M 0 0 L 22.555 0 L 22.555 5.261 L 6.694 5.261 L 6.694 9.06 L 21.8 9.06 L 21.8 13.931 L 6.694 13.931 L 6.694 17.99 L 22.667 17.99 L 22.667 23.251 L 0 23.251 Z" fill="rgb(255, 255, 255)" height="23.250505731578542px" id="qwMiINcfo" transform="translate(401.48 0.373)" width="22.666999999999916px"/><path d="M 7.53 0 L 18.799 14.614 L 18.799 0 L 25.172 0 L 25.172 23.252 L 18.237 23.252 L 6.357 7.858 L 6.357 23.252 L 0 23.252 L 0 0 L 7.529 0 Z" fill="rgb(255, 255, 255)" height="23.251517194828704px" id="x8hKUPtjD" transform="translate(426.67 0.373)" width="25.172000000000025px"/><path d="M 0 12.064 L 0 11.934 C 0 4.303 5.169 0 14.127 0 C 22.25 0 27.483 3.474 27.853 10.132 L 20.982 10.132 C 20.693 7.307 18.59 5.325 14.176 5.325 C 8.958 5.325 7.016 8.069 7.016 11.918 L 7.016 12.048 C 7.016 15.961 8.991 18.656 14.112 18.656 C 18.703 18.656 20.774 16.61 20.999 13.672 L 27.87 13.672 C 27.645 20.589 22.235 23.999 14.096 23.999 C 5.155 23.999 0.001 19.664 0.001 12.065 Z" fill="rgb(255, 255, 255)" height="23.99898853670179px" id="NWDIjF0a_" transform="translate(454.27 0.001)" width="27.86999999999989px"/><path d="M 11.446 14.809 L 0 0 L 8.059 0 L 15.011 9.353 L 21.962 0 L 29.732 0 L 18.27 14.809 L 18.27 23.253 L 11.447 23.253 L 11.447 14.809 Z" fill="rgb(255, 255, 255)" height="23.252528658078877px" id="uKa1GRann" transform="translate(480.007 0.373)" width="29.73199999999997px"/></g><g fill="transparent" height="4.653742414016309px" id="iKoYzfYEq" transform="translate(512.414 0.373)" width="11.585000186920297px"><path d="M 0 1.066 L 0 0 L 5.229 0 L 5.229 1.066 L 3.286 1.066 L 3.286 4.584 L 1.944 4.584 L 1.944 1.066 L 0.001 1.066 Z" fill="rgb(255, 255, 255)" height="4.583951449754816px" id="j9QfVHxs1" transform="translate(0 0)" width="5.229000000000042px"/><path d="M 1.423 0 L 2.907 2.523 L 4.388 0 L 5.831 0 L 5.831 4.584 L 4.533 4.584 L 4.533 1.875 L 2.89 4.654 L 1.247 1.872 L 1.247 4.584 L 0 4.584 L 0 0 L 1.421 0 Z" fill="rgb(255, 255, 255)" height="4.653742414016309px" id="jvg57B0ax" transform="translate(5.754 0)" width="5.831000000000131px"/></g></g></g></svg>)
REVERSED • DARK BACKGROUND
CLEAR SPACE
Keep open space equal to the height of the word TALENT on every side.
MINIMUM SIZE
Use the full horizontal mark at 120 px wide or larger. Use initials below that size.
CONTRAST
Place the mark only where every letter remains crisp and immediately legible.
TYPOGRAPHY
Staff Wide gives brand messages their unmistakable voice. Arbeit keeps supporting information direct, warm, and highly readable.
STAFF WIDE • SEMIBOLD • UPPERCASE
ARBEIT • REGULAR / BOLD • SENTENCE CASE
We connect exceptional talent with top brands, studios, and productions across the nation’s fastest-growing entertainment markets.
COLOR PALETTE
These are the colors currently used across the live site. Keep layouts predominantly white and black; gray supports hierarchy, while green is reserved for small status indicators.
BLACK
#0F0F0F
WHITE
#FFFFFF
TEXT
#757575
BORDER / DIVIDER
#F0F0F0
SOCIAL MEDIA CONTENT
Social posts should feel like confident editorial announcements—not generic promotional graphics. Lead with talent, keep copy concise, and let the brand mark sign off rather than compete.
CORE FORMATS
Feed portrait — 4:5 • Stories and Reels — 9:16 • Square announcements — 1:1 • Carousels — one idea per slide, 3–7 slides.
1. Talent or announcement • 2. One clear headline • 3. Essential context • 4. Action or destination • 5. Small logo sign-off.
TYPE
Use Staff Wide for short headlines. Keep body copy in Arbeit and avoid more than three text sizes.
SAFE AREA
Keep essential text and marks at least 20-40px away from every edge, especially in vertical video.
IMAGERY
Use confident, well-lit talent imagery. Avoid heavy filters, decorative gradients, and crowded collage effects.
COMPANY DOCUMENTS
Proposals, decks, one-sheets, and internal documents should be calm, precise, and easy to scan. Use the same hierarchy as the website, but prioritize reading comfort over display scale.
CASTING CAPABILITIES • 2026
01 — Covers: logo, document title, date, and one concise descriptor.
02 — Headings: short, uppercase, left-aligned, and never decorative.
03 — Body: Arbeit regular, generous line spacing, short paragraphs, clear labels.
04 — Data: use light dividers, aligned columns, and bold only for decisions or totals.